Johnnie Moore is a marketing consultant and facilitator based in London . He combines a a background in advertising with a post-graduate training in psychotherapy. This often leaves him confused but also passionate about changing marketing from a trade that exploits human emotions to one that honours them.

With Denzil Meyers, John is a co-author of a new book about the future of marketing, Beyond Branding. He also moderates a special interest group on trust at the European Knowledge Management website.

John was once a qualified private pilot who flew floatplanes into (and, usefully, out of) lakes in British Columbia but having realised he was much happier at taking off than landing has allowed this to lapse. This remains a significant metaphor for many of his ventures in life.

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