People Alain Rostain is the founder and principal of Creative Advantage. Alain's work has centered on innovation/creative thinking and the use of improvisational theater techniques for organizational effectiveness. Alain was introduced to improvisational theater in 1990 through Bay Area Theatersports. He immediately saw the potential benefits of using improv techniques to develop and support creative thinking and group process. Specifically, he uses improv in the following ways: • In facilitating ideation sessions, Alain uses improv activities (he calls them "Juicers") to warm people up, teach creativity concepts, and improve the climate for group creative thinking. • In addition to incorporating the juicers into his work, he trains others in their use and has created and sells a laminated deck of 36 juicer cards with complete instructions for setting up, running, side-coaching and debriefing these activities. • Alain has begun adapting improv games for online collaboration. Email Alain Creative Advantage website

Home  People  Conference  Improv in the news Research Articles  Books  Links  Events  Contact us