"Free Publicity" by Jeff Crilley
(Charisma Press 2002)

Reviewed by Maxine Shapiro

As a financial commentator whose life is immersed in the worlds of business and media I highly recommend “Free Publicity." It's simple, short and concise. Crilley has a unique perceptive - he's a TV reporter and not a PR person. He reveals how to write a pitch and get it read, what time of day to make the pitch/call, what days of the week are better than
others and what times of the year the media is actually hungry for creative stories. The response has been jubilant by those who follow his suggestions. Me included. Enjoy and have fun with it!

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